Clearance Sale

Up to 50% off everything

What customers say about us

★★★★★

A genuinely lovely experience from start to finish. The service was friendly, and the quality more than met my expectations. I’ll definitely be back and would happily recommend it to others.

Sophie
Wellington
★★★★

Overall, very satisfied. There were a few minor things that could be improved, but the overall impression is positive. Good value for money.

Aroha
Auckland
★★★★★

Everything was just right, and I felt very welcome. The attention to detail was spot on, and the final result was even better than I’d expected. Highly recommended.

Mia
Christchurch
★★★★

A really pleasant experience. Not quite perfect, but very close. Everything was straightforward, and I’d definitely buy again.

Olivia
Hamilton
★★★★★

Fantastic quality and professional service. It is clear that customer satisfaction is a priority. One of the best experiences I have had in a long time.

Grace
Dunedin
About Elara queenstown

Our shop began quite by accident—the result of a misplaced shipping label and perhaps a few too many cups of tea. What started as a modest collection of women’s clothing has blossomed into a New Zealand webshop devoted to easy style, honest fabrics, and clothes that simply behave themselves.

Every so often, even the best-curated collections need a bit of a tidy-up to make way for the new. We’ve decided it’s time for a proper clear-out to make room for our next chapter. Think of this less as a farewell to these pieces, and more as a very well-timed opportunity to find your new favourites at a rather generous reduction.

Complimentary Shipping, Nation-wide

We believe the price you see should be the price you pay. We’ve done away with hidden checkout fees entirely, so whether you’re in Auckland or the South Island, we’ll deliver your parcel at no extra cost. Just our way of keeping things simple and sweet.

Easy Returns for 30 Days

If it’s not a perfect match, no worries at all. Simply get in touch within 30 days and we’ll help you sort out a return.

Here for You, Every Day

From Monday morning to Sunday evening, our team is on hand to assist with your style queries. We don’t believe in weekends off when it comes to helping our customers find their perfect fit.